To give or not to give? That's the question so many businesses will ask themselves in the lead up to Christmas. Or, more specifically: whether or not you should give gifts to your clients, customers and team.
The simple answer to this question: yes!
The gesture of gifting is an effective way of thanking your business network for their support, plus it helps to build brand loyalty and encourage repeat business.
But, how do you choose the perfect corporate Christmas gift?
Don’t worry, we’ve got you covered…
How To Choose The Right Corporate Christmas Gift For Everyone
Choosing A Corporate Christmas Gift Strategy
So, you’ve got the task of working out this year’s corporate Christmas gift strategy. Where do you start?
You’ve probably got two main questions:
- How much should I spend? and
- What should I give?
The answer to question #1 comes down to factors such as the size of your business, the other costs you need to meet in that hectic Christmas season lead up, and your relationship with the recipient.
Take a look at your overall gift budget and who you want to buy for. This should help you assign an approximate value to what you are able to spend on each gift.
The Gift Shop makes question #2 simple and quick to answer: thanks to our carefully curated, personalised, luxuriously packaged gift boxes we have silly season-worthy treats perfect for corporate Christmas gifts.
Who Gets A Gift?
There’s one further question which only you can answer, and that’s: who gets a gift? Consider these clarifying questions when making your decision on where a gift should go:
- who are your major clients or customers?
- who has purchased from you often?
- who would you like to continue having as a client?
- whose business do you value?
- who would you like to build a stronger relationship with?
- are there any suppliers or employees you would like to give gifts to?
Whoever you choose to direct Christmas cheer at, the Gift Shop has cleverly categorised all our boxes in order to help make you make the best choice without too much deliberation.
Gifts To Raise Team Morale
Corporate Christmas gift-giving is not just something limited to showing appreciation to clients and customers.
End the year on a high note by giving gifts in-house, too. Your employees have dedicated the year to working hard for you. During the busy Christmas build up, even a small gesture of some delicious Christmas treats can help you finish the year strong.
The biggest reason to give to your employees is to show you truly value their work. This ultimately grows morale, increases personal happiness, and encourages them to be generous with themselves, their knowledge, their time and their energy.
Building up great, robust morale is key to both productivity and employee retention. If people aren't happy with their workplace, they're not going to want to give it their all or stick around too long. So, show your team how much you value them with an awesome Christmas gift box.
The Gift Shop has a carefully curated range of gifts to suit recipients from both your biggest client to your newest team member. Check out our range of luxe gift boxes and prepare to spread some joy this Christmas season – and reap the benefits for your business.